The science of branding is fascinating. Considerations in creating effective brands include its proposition – what it offers, its values, loyalty endearment and positioning.
Its appearance and messaging should evoke emotions, educate and connect with its audience through a recognisable and appropriate design framework that is consistently built upon to grow stronger brand awareness.
Producing various pieces of brand collateral requires particular attention as it often requires working within the strict parameters of a Style Guide that has either been created by us or someone else.
The Style Guide will dictate the corporate colours, fonts, design elements and sometimes even the placement of text, images and logos. In some cases there is more placement flexibility and our creative advice is sought on how to best work within the guidelines.
As design professionals, we are strong advocates of design consistency and value its importance for effective brand recognition.
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